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06-01-2025, 11:22 AM
Performance Snapshot
Snapchat - SNAP
![[Image: snapchat-icon.png]](https://ci3.googleusercontent.com/meips/ADKq_NbkdihVSoyWdxdMOaXB3HDqGQvzWjY_mBfH0x5mH5_rKDo9nyK7IV9Fxl6wE6CmrndMHxqzUHYAS8vOFFDYR0s_F4nFeRl1rpkjgOUl_ZsKA7jAdBCISgpQYOySpy1rkmfD32WwHrU=s0-d-e1-ft#https://fsms.iqoption.com/storage/public/cu/q9/4a9msj7jlq1dg7dg/snapchat-icon.png){kind=icon}
1-Year Change
+35,64%
5-Year Growth
+1,218.88%
Snapchat Deep Dive
Snapchat has grown far beyond just a chat app. Here are some key facts you might not know:
![[Image: bird.png]](https://ci3.googleusercontent.com/meips/ADKq_NYSdaKZ_WNsEP96I0mWzMSa7VEDklh0XmOKV1usFQKC7fJ_aoKm4r8P35FCDaD5bcYTbBcDitvcpQywP0T4eLDQlvHY8JPJ3QMIedNx9fQKfX7mwwSxBMDrNfLL30g=s0-d-e1-ft#https://fsms.quadcode.com/storage/public/cu/ub/091msj7jlq1dg8bg/bird.png)
Snapchat reaches over 800 million monthly users, with Gen Z as its dominant audience.
Snapchat’s parent company, Snap Inc., is heavily invested in AR (Augmented Reality), utilizing cutting-edge technology to power lenses and filters.
The platform sees ~5 billion Snaps created daily — a level of engagement few social platforms can match.
Snapchat ranks as the world’s #5 most-used messenger, right behind WhatsApp, WeChat, Facebook Messenger, and Telegram.
Snapchat reaches over 800 million monthly users, with Gen Z as its dominant audience. Snapchat’s parent company, Snap Inc., is heavily invested in AR (Augmented Reality), utilizing cutting-edge technology to power lenses and filters. The platform sees ~5 billion Snaps created daily — a level of engagement few social platforms can match. Snapchat ranks as the world’s #5 most-used messenger, right behind WhatsApp, WeChat, Facebook Messenger, and Telegram.Did You Know?
![[Image: point-one.png]](https://ci3.googleusercontent.com/meips/ADKq_Na7HRycZ8QRp_zGlD0E19QR4RRAl0sMSnlU2TfwIpm_j3eTJT_TDsKidcL_JA90XgL10Jfsh_2YzTMz9yq5LqYV4uUJ8-_Z3fPhkWML2oHA-rGsqiYpzgdkKzanbMXwi4O-Yg=s0-d-e1-ft#https://fsms.quadcode.com/storage/public/cv/4n/csjjqakjdvu1n2fg/point-one.png)
Camera-first ApproachSnapchat was among the first to popularize vertical video and camera-native content, now a standard in the industry.
![[Image: point-two.png]](https://ci3.googleusercontent.com/meips/ADKq_NbrjkdUsuhw00077vbI_oCwwEpbBZoiiI2Z4rSmpJB2CPCHICXeDF1gwUdrJscptJqZn5-0bfyltelXhJX2qpQ_DaRfbFnysGfkNBj1lM-1a_0EqkBrUZwmHcTo4sGjzQuJDA=s0-d-e1-ft#https://fsms.quadcode.com/storage/public/cv/4n/cshmsj7jlq1dg9og/point-two.png)
AR as StrategySnap’s innovation in augmented reality isn’t just gimmicky — it’s reshaping e-commerce, gaming, and education.
![[Image: point-three.png]](https://ci3.googleusercontent.com/meips/ADKq_NbKIj6CLLThwinHhnH8vypbokT3weEh0d2WoJR_MKZ_IKbyPAexamgSMCw8irEOFzx5CSRfJpeQFcxSEw-KmjIS0RHzh-NzptAQZT-SwTBrc1BF2Xsr8PQ8vIPovZYR-jXrPHSP=s0-d-e1-ft#https://fsms.quadcode.com/storage/public/cv/4n/csjjqakjdvu1n2f0/point-three.png)
Ad Revenue MachineSnapchat generated $4.6 billion in ad revenue last year, making it a major player in digital advertising.
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