Snapchat - Snapchat Performance Snapshot

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Performance Snapshot

Snapchat - SNAP 
 

Over Time
1-Year Change
+35,64%

5-Year Growth
+1,218.88%

 

Snapchat Deep Dive

Snapchat has grown far beyond just a chat app. Here are some key facts you might not know:
 Snapchat reaches over 800 million monthly users, with Gen Z as its dominant audience.
 
 Snapchat’s parent company, Snap Inc., is heavily invested in AR (Augmented Reality), utilizing cutting-edge technology to power lenses and filters.
 
 The platform sees ~5 billion Snaps created daily — a level of engagement few social platforms can match.
 
 Snapchat ranks as the world’s #5 most-used messenger, right behind WhatsApp, WeChat, Facebook Messenger, and Telegram.

 

Did You Know?

 Camera-first Approach
Snapchat was among the first to popularize vertical video and camera-native content, now a standard in the industry.
 
 AR as Strategy
Snap’s innovation in augmented reality isn’t just gimmicky — it’s reshaping e-commerce, gaming, and education.
 
 Ad Revenue Machine

Snapchat generated $4.6 billion in ad revenue last year, making it a major player in digital advertising.